How we ship calmly

A practiced loop for shipping AI-first and mobile products without chaos.

I pair structured discovery with fast iteration, measurable quality, and a respect for privacy. The result: teams stay confident, stakeholders stay in sync, and users feel the difference.

Documentation in motion

Every engagement includes the receipts—artifacts, briefings, and visibility so momentum never goes dark.

Photo & Loom logs

Snapshots and loom walkthroughs record pivotal build decisions.

Weekly async demos

Short, polished updates keep stakeholders aligned asynchronously.

Narrated changelogs

Readable release notes, implementation details, and outcomes.

Versioned transparency

Every branch and pull request ties back to customer value.

Phase

Discovery & Strategy

Align business goals, audiences, and success metrics before moving a single pixel.

Co-create with stakeholders

Activities

Stakeholder interviews and requirement gathering
Competitive landscape and heuristics review
Technical feasibility spikes and risk mapping
User personas, journeys, and moments that matter
Prototype loops to validate direction

Deliverables

Experience blueprint & success metrics
Interaction concepts & rapid prototypes
Technical architecture outline
Delivery roadmap & milestones

Toolset

Figma

Notion

Whimsical

Linear

Phase

Build & Iterate

Ship calmly with clean architecture, automated checks, and short feedback loops.

Co-create with stakeholders

Activities

CI/CD, environments, and observability set-up
API, microservice, and data modelling
SwiftUI / React / Flutter interface implementation
Hardware integration & native capabilities
Design reviews & inclusive QA alongside build

Deliverables

Production-ready codebase
API & schema documentation
Component libraries & design tokens
Automated test suites

Toolset

Xcode

SwiftLint

Docker

GitHub Actions

Postman

Phase

Validate & Harden

Prove performance, privacy, and reliability under real-world load.

Co-create with stakeholders

Activities

Unit, snapshot, and integration coverage
Performance benchmarking and load testing
Security scans and compliance checks
Closed beta feedback cycles
Edge-case rehearsals & fallback design

Deliverables

Test coverage dashboards
Performance optimization reports
Security & privacy audit notes
Beta feedback synthesis

Toolset

XCTest

Jest

Artillery

OWASP ZAP

TestFlight

Phase

Launch & Evolve

Deploy with confidence, measure impact, and iterate with a calm, continuous cadence.

Co-create with stakeholders

Activities

Rollout strategy & App Store / Play Store submission
Analytics instrumentation & retention funnels
Support documentation & training
Operational dashboards & alerting
Post-launch experimentation & optimisation

Deliverables

Live production build
Monitoring dashboards and alerts
Support & enablement kits
Continuous improvement backlog

Toolset

AWS

Vercel

Sentry

Amplitude

LaunchDarkly

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